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is a two woman strategy lab based in Los Angeles.

Friends 
since 2005 

Co-thinking
since 2014

Biz partners
since 2021

Radically re-imagining
since forever 

What we deliver

Brands that matter more

Juicy research and insights, brand architecture and positioning, identity, platforms, campaigns, connections

How we think

Image  Impact
Manipulation  Nourishment 
Winning  Cooperating 
Right now   1000 years out

Clients we love

Call Her Daddy, Kate Spade, MATTE, Levi's, The Period Company, The Redford Center, Sierra Club, SPCSHP, Spotify, XQ Institute, YSL Beauty

Us about town

Let’s

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collab

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